Wertschöpfungsketten in Pauschalreisen des Ferntourismus - zum Problem ihrer Governance

Abstract

International travels to southerly regions are usually realised through package tours that have been construed and sold by tour operators. This observation forms the basis for the assumption that package tours constitute the product of a global value chain that is governed by tour operators. Global value chains have become a significant concept within the globalisation debate, having been successfully utilised to explain the relationship between market and product regions for industrial as well as agricultural goods. This article suggests the application of the concept of global value chains to the international package tour tourism. It will discuss the two predominant governance forms within package tourism, the hierarchical as well as the relational, with which it is rendered possible to coordinate and control insecurities of cross-border transactions in package tourism.